Saturday, 8 September 2012

EDM – We repackaged it and sold it back to the nation of America Pt I



One of my most common problems in life is thinking too much. Sometimes it can have its benefits but mostly I find all it does is either get me into trouble or keep me awake at night long after the average human being has disappeared to sleep at a sensible time. Every so often though it embarks me upon a journey of memories. Whilst a lot of the time and especially at the moment those memories might not be the most pleasant, this afternoon during an offbeat conversation my mind started thinking in a musical manner. Actually that’s somewhat of a lie as it originally started with slagging off our American cousins for labelling anything dance music related under the general genre of EDM or electronic dance music to give it it’s full term. EDM it appears is everywhere in America right now and artists of all genre’s are clambering to have their music associated with this so called new sound from rnb to Hip Hop and beyond. The thing is to the historically educated whilst UK artists are rightly acclaimed worldwide for the sounds they produce day in and day out, EDM in its original guises was always very much an American invention in the first place and certainly nothing new to their shores.

They exported it and we put one or two twists on it. OK so maybe a little more than one or two but as America really starts to embrace and love EDM with some aplomb it got me walking down memory lane thinking of some of the tracks that for me have made a real impact not only on myself personally but on the music scene in this country. Whilst you may not agree with some of the tracks that I’ve selected that in my opinion have had a major impact they all have one thing in common namely the original source of influence; somewhere many years ago in America a DJ was spinning records with a 4/4 beat. They might have been playing in Chicago or Detroit and there’s a very real chance the biggest records of the time were being played in gay clubs which can be described as the real pioneers of EDM. Whoever was spinning the records and whoever was dancing to them EDM has come full circle and been given back to the American masses in 2012.

One of the major problems in trying to compile a list of records in any genre will be the fact that obviously not everyone will agree with your choices and if this was a video posted on youtube anyone who chose to comment underneath would most certainly be calling for my balls on a plate if the sub genre was one that they didn’t like. If you have no idea what I mean click on any youtube music video and scroll down the comments. It’s like urban warfare on there with comments written by people who feel somewhat morally self charged with protecting a genre of music they like and by Joe - God help anyone that chooses to like something different. Hopefully those types of people only choose to comment on youtube videos and have subscribed to the notion or possibility that someone could possibly write about certain music without using the aforementioned tracks for the purpose of the task at hand. When that day happens that they find their way onto blogs we will find a new format and continue to have normal conversations without them so don’t panic.

I guess for me growing up my love for music with electronic beats started in the late 1980s and definitely got into full swing during the 1990s although I was also swayed heavily during the same period by a lot of hip hop. As a music fan in general I find pigeon holing yourself into one genre means you can never fully broaden your horizons to a world of possibilities. The chances that your favourite musician has only ever been inspired by one genre of music will let’s face it on the scope of things be as likely as Sir Alex Ferguson doing the running man on the touchline of Old Trafford if Manchester United were to win the English Premier League title this season. Whilst not entirely incomprehensible; firstly they will have to de-thrown Manchester City at the top and secondly good luck on getting odds on that with any reputable book makers. In case you are stupid enough to want to take that bet I’ll give you odds of a 1000/1 with the minimum bet being £100. Anyway digressing back on track (even though I do love the thought of SAF doing the running man) my first forays into dance music or EDM came through what was called Acid House. Sadly for D Mob – We Call it Acieeed hasn’t made it into my list of tracks but those of a certain generation will remember being subjected to the smiley face icon everywhere they looked. The late 1980s and certainly the 1990s music culture was strongly linked to the drugs culture of the time with many clubbers subjected to the effects of drugs such as LSD and MDMA where repetitive beats became a case of the norm as the shape of dance floors changed from people only dancing to their favourite tracks to partying till the early morning. Where previously DJs had talked over records, the microphones were now a thing of the past and a DJs stock rose with their ability to mix one record into another.

The growth of the music scene coupled with the drug taking had seen events move from club land at the time onto larger industrial scales and the warehouse scene was born. With this came the problems that rave’s were being held in illegal venues required to meet the capacity of those who wanted to indulge in Britain’s new found past time. The then British Prime Minister Maggie Thatcher wasn’t taken with the notion of the nation’s youth being high and as the acid house scene gave way to rave music Thatcher’s government came calling in an attempt to stamp out the party scene. Some of the laws passed by Thatcher’s government in the early 1990s are still law to this day but of course they didn’t try to stop major recording artists like the Rolling Stones or U2 from turning in huge profits from commercial sell out tours. They were after the pioneers of the rave scene such as Ellis Dee whose name was found headlining every major rave event at the time. I can still remember my father being subjected to mixes by the aforementioned Ellis Dee on long car journeys taped onto old 45 cassettes and having to swap the tape over mid mix. His view on the music like all good parents was “What is this crap we’re listening to.” This questions passes down from generation to generation every time a new genre comes about and sadly even aged just 34 as a parent I have already found myself asking the very exact same question.

So from the sound of Acid House through to Ellis Dee I guess it’s time to stop the waffle and go through the tracks that I personally think stand out over the past few decades and for me many of them still sound as relevant today and as fresh as when they were first recorded and released. I’m not going to try to sub categorise them into other genres as a general rule of thumb - I’m just going to run with it to save any arguments. I would however like to hear from readers of others tracks during the same period I may have missed that you feel have had such a similar impact during the same period. That’s called comparing notes – Something it seems that many on youtube wouldn’t understand the notion of.

But where to start?

I could go back further but the most obvious starting point for me would have to be with The Prodigy. In September 1992 the Essex group fronted by Wildman Keith Flint released their debut album ‘The Prodigy Experience,’ on the influential XL Recordings label. Although the album’s highest chart position was only 12, the album as a whole has surely had one of the largest impacts of any dance related albums ever released. Their debut single taken from the album ‘Charly’ sampled the safety adverts of the 1970s which involved a small unnamed boy and his cat Charley. The reaction from the music press at the time was akin to my prediction about the Spice Girls career; namely that it was doomed to failure. Fortunately for the Spice Girls and The Prodigy - myself and the music press obviously didn’t have a clue and we can write our names into that list of people who would probably have no doubt have turned down The Beatles if we’d have had the chance to sign them.

Now the real problem with The Prodigy isn’t the music, it’s which of so many tracks you’d choose from to say had the most impact and that in itself is not an easy choice and to be honest half of this list could indeed be made up entirely of their tracks but that would make it too easy in fairness. Surely Firestarter and Smack My Bitch Up would walk into any list but for me that would be pampering to controversy. But I like a bit of controversy in my own unique way so my first two choices have been made as such. This list is going in no particular order by the way, just whatever direction my brain takes me in which on past history could be anywhere.

1. The Prodigy – No Good (Start The Dance)

2. The Prodigy – Out Of Space

The thing for me that stands out on both tracks is the use of the hook especially on the Out of Space track which samples the classic reggae track ‘I chase the devil,’ by Max Romeo. My third choice comes once again from XL Recordings and again is heavily influenced by reggae with the sample taken from Jah Screechy’s – Walk and Skank.

3. SL2 – On a Ragga Tip

For the musical trivia buffs amongst you SL2 were DJ Lime and Slipmatt who sat alongside Ellis Dee as one of the original pioneers of the rave scene. My next choice is one of the first recordings I can remember using an MC rather than samples to really make a major impact on the UK charts. For me the jungle sound of the 1990s which later gave birth to the later drum n bass genre is best encapsulated in this next choice.

4. M-Beat ft General Levy – Incredible

If you’ve never seen the DJ set performed by Brighton resident Norman Cook aka FatBoy Slim then you would be hard pressed to believe just how many people managed to squeeze onto the beach of his home town to hear him play that day. At the end of the 1990s Cook was using samples to great effect with the success of tracks such as Praise you which samples the beginning of ‘Take Yo Praise’ by Camille Yarbrough. It’s probably quite easy to forget the impact that Cook had on music at this time with most people remembering the heavily sample use albums; Play and 18 by Moby which came along a couple of years after the release of You’ve come a long way baby back in 1999. The tracks from both albums were licensed by global brands and at one stage it was hard to watch a set of adverts on television without hearing at least one or two of Moby’s tracks if not more during commercial breaks. But years before then Cook had formed Beats International after the break from his previous band the House Martins who had enjoyed success with the track Caravan of Love. You couldn’t get more different musical ends of the spectrum if you tried with his later career. If you look at the video for this next track you will see Norman clearly sporting a guitar in hand although whether he was genuinely playing it I couldn’t clarify for definite. Once again the reggae sound plays a huge part in the underlying dub section of this choice of track.

5. Beats International ft Lindy Layton – Dub be Good To Me

As I just mentioned Moby enjoyed huge commercial success off the re-emergence of sample based music with his albums Play and 18. I’ve no idea just how much money he made from both albums and the subsequent licensing of their tracks but it might be safe to assume that if the money was invested wisely the man wouldn’t have had to have worked another day in his life if he’d have chosen to. That’s not to say Moby hadn’t used samples to good effect in the past and my next choice demonstrates this fact perfectly, yet the fact remains the track itself had very little commercial success or chart success in the UK peaking at number 10. The track samples ‘Laura palmer’s Theme’ from the TV show Twin Peaks which can latterly only be described as the ‘Lost’ of its day.

6. Moby – Go

One track that did receive huge commercial success in the same year of 1990 selling over 400,000 copies was my next choice which launched the career as a solo singer for the vocalist. It remained at the top of the UK singles chart for four weeks in total.

7. Adamski featuring Seal – Killer

Seal went on to amass worldwide record sales of over 20 million and married German born model Heidi Klum. I’m not exactly sure what happened to Adamski but I’m pretty sure he never married a super model sadly for him.

My next choice also hit the charts back in 1990 and reached number 9 in the charts. Featuring the vocal talents of Sharon Musgrave, the British band was a project of William Orbit who is best known for his work on the Madonna album Ray of Light. Orbit remains a great example of how EDM has over the years crossed into mainstream American culture at one time or another and this record like Cook’s Beat’s International pays homage to their first notable forays into the musical genre.

8. Bass-O-Matic – Fascinating Rhythm

One of the most fascinating parts the UK has had impact wise over the years on EDM mirrors that of cities like Chicago and Detroit in the genres earliest days. The city of Manchester which spawned Indie super groups; The Happy Mondays and The Stone Roses for example was home to the pioneering nightclub The Hacienda where both groups would hang out during their early days and were heavily influenced by the EDM records of the day being played on different levels of the club. But travel to a different part of the country and the music being produced was very different and the Bristol music scene was equally important as the sounds that were coming through from the nation’s capital London on pirate radio stations such as Kiss which at that time were home to DJs such as Pete Tong and Trevor Nelson who would both go onto to broadcast on the UKs biggest station Radio One. Whilst artists such as Tricky didn’t receive as much acclaim as some of the other artists at the time the impact of Bristol based artists can still be very much found today. Home of the Trip Hop sound my next choice is the grandiosely string-arranged track which was recorded at the Abbey Road Studio made famous by The Beatles and features the vocal talents of Shara Nelson.

9. Massive Attack – Unfinished Symphony

I’m going to draw a line and make this opening gambit the opening top ten of my choice so far so as not to induce a musically written coma and have some hope that some of you who’ve managed to get so far in reading this might actually go onto read the next selection in my list. At number 10 is the best selling track of 1989 but it comes with much controversy and is a great example of the problems of using samples on a track and having to gain clearance for them and what happens when artists claim not to have sampled something and instead claim to be using a vocalist on the track. The track in question heavily samples the 1980 disco hit ‘Love Sensation’ by Loleatta Holloway. The woman that appears in the accompanying video to the single Katrin Quinol was considered to be part of the quote unquote group’s image. Isn’t that what they said about Milli Vanilli?

10. Black Box – Ride On Time

As the time sits at 2:05AM at the time of writing I use this as proof to my opening gambit that my mind keeps odd times and odd thoughts. If you’re reading this (firstly – thank you and well done for sticking with it) and aren’t of an age to remember any of these tracks then I hope your levels of curiosity might be inspired enough to go and look the tracks up on youtube where you can if you so freely wish join the line of commentators underneath the track and slate it to your heart’s content or give it the thumbs up and think actually that track wasn’t so bad after all. Some of you might even sit there having heard of the track and have a light bulb moment go off in your head and go – Oh so that’s what that’s called. I get it all the time with classical music so don’t worry about it. When I was growing up the world’s largest global brands would use classical pieces instead of EDM to sell their products so we’ve all been through the same problems at one stage in our lives or another when it comes to identifying pieces of music so don’t worry – just be thankful you all have the internet at your finger tips now. It’s taken me decades to find the names of some classical pieces that I like. If you are old enough to remember any of the aforementioned first ten tracks in the listing I hope this piece has taken you down a good memory lane also. If it hasn’t then I suspect you won’t be reading Part Two but my sincere thanks never the less for enduring to get to the end of Part One.

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