Monday, 11 June 2012

If you cant sell 3,000 books then what hope can you really have?


Call me a sad bastard; call me what you like I’ve never much cared throughout the course of history since the moment I was born. That of course is a complete and utter lie but then when did the truth ever stand in the way of hardened facts? In the current concourse of time? Not anytime recently? Let’s face facts, the club is a joke and a complete and utter shambles. I’d like to say this was all something new, that looking back things hadn’t always been this way. In reality, if you take your rose tinted glasses off for even one minute you will know that this isn’t a problem that dates back say five years or even ten. This isn’t a problem that goes back twenty years. This is a problem that has always been masked; sometimes by success but mostly through history and the factor that the city has on the club and not what’s happened on the pitch. Sometimes the club has caught a break off the back of what was happening around the world at that very point in time.

Let’s take the  day I was born. Pompey played Hereford away in front of a crowd totalling 3,893 in a 2-0 away win. That was in what they used to call Division Three. Ironically renamed League One now just to make it sound that little more glamorous against the names of the English Premier League and The Championship. Anyone wish it was still called Division Three who followed the club for more than twenty five years so clubs can stop hiding behind the real problems facing football at this juncture?

Let’s hit fast forward a couple of years to 1980. To be precise Saturday May 3rd 1980 and Pompey are lined up to face Northampton Town away. Pompey are by now in Division Four or for you youngsters who are possibly reading this – what they now call League Two. I wasn’t there of course but my Dad was and he still talks about the support and the passion that day when around 7,000 fans made their way to the game to cheer on the boys in Blue hoping to see us promoted back to Division Three.

Taking 7,000 fans away seems a very large number in terms of support. I’ll get real in terms of that figure in a little while. A 2-0 win that day saw Pompey secure promotion with the away fans out numbering the home by a ratio of over 2:1. Here is where the myth starts I guess. Fast forward to October of the same year and over 12,000 fans travel up to Liverpool away to see the club lose 4-1 but take the honour and the glory of out singing the mighty Kop.

These are the seeds by which people would have it be that Pompey fans are one of the best set of fans in the land if not worldwide. Loyal to the core and devout in their following week in, week out across the whole of Britain. Well let’s face facts, as one of the most southerly based sides in England in one of the UK’s most deprived areas, the reality is there will always be a tainted view based upon a handful of games to boost the reputation of what the reality of history actually demonstrates.

Oddly the record attendance for any game involving Pompey is over 200,000 and took place on a South American tour having been crowned the Champions of England. If we could sway the FA into letting us do an MK Dons and playing our homes games in Brazil then we might stand a chance of breaking even come the next few years.

So obviously there is a very serious point to this all. The biggest and most obvious I guess is to stop the notion of us being a well supported club. Since our creation we never have been. Oh but you’re wrong, you are so wrong you cry. Our record home attendance is against Derby County in the FA Cup and even if you don’t know the exact figure you would be able to say it was over  51,000 people. Well, for sure that is true. You can’t argue with facts. If I could be arsed and trying to be really pugnacity I would try find the figures of service men living in the area and do an algebraic equation against the total figure multiplied by the marginal cost of tickets in those days factored against what little there was to do on leave on a Saturday afternoon at that very juncture when on shore leave.

The attendances of the late 1930s and the late 1940s and early 1950s were let’s face facts swelled by the numbers of serving members of the Royal Navy, army and Royal Air Force. Were the all Portsmouth born and bred and true die had fans of the club? Of course they weren’t. Had there been an extra 200 miles of coast line beneath us at that time that true attendance figures would have shown a marked contrast as to what the history books actually document. So let’s start to dispel the notion of the greatest support that ever existed home and away that could compete with the elite of any English club. It’s all one big myth.

In 1998 to celebrate the centenary year of the clubs existence the fans were given the chance to pay £35 from memory to have their name included in the official centenary guide of the club. If you didn’t want to pay the extra money the book was retailing at £30. How many thousands flocked behind a scheme that cost £35 to help the clubs coffers and be a part of history? 50,000? 40,000? 20,000? 10,000 at least surely? 5,000? 4? 3?  Total numbers of names in the book? 2,927. Less than 3,000 fans wanted to part in 1998 with a sum far less than what the trust are asking for now to help take over the club. Wow – That’s a hard hitting reality starting to bite home is it not? I’m not sure on the exact figure of the extra to get your name in the book, but let’s say the cost was £35 at the time. Total sales before tax and printing costs would have been £102,445.

So in 1998 if you couldn’t get more than 3,000 fans to get their names written into a centenary book for less than forty quid, how on earth do you think in twenty twelve you are ever going to find the number of fans needed to raise a bid for the club to buy it out and put it into the hands of the fans?
Let me re-iterate that point once more. Less than 3,000 fans chose to pay around £35 of their hard earned money to mark their name in the history of Portsmouth FC. Not pledge to buy a share at a thousand pounds of their own hard earned money. That’s less than 3,000 people not willing to spend even £35 to mark 100 years of our club.
But – what about the 250,000 plus people that came onto the streets of Portsmouth to witness the FA Cup being brought home to the city that had held it for the longest period of time during its entire history since the competition began?  Look at all that possible support. Look at the vast numbers…

October 25th 1986 and my first home game against West Bromwich Albion. Attendance that day was 11,698. New Year ’s Day brought a home crowd of 18,289 to Fratton Park against Reading. Come April with the side challenging for promotion back to Division One the top attendance didn’t break 20,000 in total. It was only the last game of the season against Sheffield United that saw the attendance sore to 28,004.

Surely with Pompey back in the top flight the fans would flood back to Fratton Park in their numbers?

This is a club who’d won the FA Cup in 1939. This was a club who had won back to back league titles in the late 1940s. This is a well supported club and always has been?

February 27th 1998 and Pompey lose 2-0 to Liverpool in front of a home crowd of 28,117. Any talk of importance of South Coast rivalry in comparison shows a home attendance of just 20,161 on August 22nd against our nearest and dearest rivals down the road. The return fixture away had an attendance of just 17,002. As embarrassing as it was to not sell out at home this season to our closest rivals this isn’t a new thing by any means.

Despite returning back to the top echelons of Division One Fratton Park was never close to being full. In the early 1990s when Pompey had come close to returning back to Division One under the stewardship of Jim Smith attendances had been boosted by giving away tickets to school children in the North Stand.

Every decade shows a false economy through attendances or non attendances.

During the war serving members of the arms forces swelling the crowd numbers.

Take away the position of Portsmouth to the coast and place us in Carlisle for example during the 1930s and 1940s. Average the attendance to be between 1,500 to 2,000 at best.

Where are the fans that packed Southsea common when we won the FA Cup? Where were the fans that could have paid £35 to get their name in the centenary book? Less than 3,000 took up the option in 1998 of spending way less than £100 to be associated with 100 years of history!

Let’s go with fact. They’ve never existed other than during the EPL years which brought us to our knees. By that stage a full ground was by memory around the third worst average attendance in the league.

So armed with the facts. They are facts. If you cannot get more than 3,000 people to spend less than £40 to get your name in a book to celebrate 100 years of the club. Fast forward to twenty twelve. Does anyone really think you’ll get more than 3,000 people to part with a thousand pounds to save the club?

I don’t need the shit of the PBA in my life anymore. I have long walked away. But the one thing the PBA has always done is stood up for what we know to be basic math. Basic principle. And we’ve never shied away from the real truth.

So ask yourself. If less than 3,000 people in 1998 wouldn’t spend £35 or more to get their name in a book to mark 100 years of the club, do you really think any supporters trust will gain anywhere near the amount of pledges needed to take over the club?

If you cannot raise more than £150,000 through history is it any wonder the PST haven’t come made a bid yet? The numbers aren’t there and they will never be. If the same 2,927 people who signed up at £35 or more in 1998 to have their names signed into Pompey's history all magically found a grand each to invest, that would give you a little over a quarter of a million.

If you cannot get someone to spend £35 what chance do you stand of asking someone for a thousand pounds?

The facts speak for themselves. The debt levels are too high to even support a notion of a buyout.

So if I know that and you know that, then why are the PST asking for your hard earned money?

Still no bid on the table. Deadline after deadline gone and extended. New scheme after new scheme.

I paid for my name in history as a son of Suffolk.

I was less than 3,000 who took that opportunity.

Do I need to say any more?

PUP

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